Lodges of New Zealand offer far more than luxury accommodation and fine cuisine, they offer a total Lodge experience. Tailor made unique experiences, sometimes only available to lodge guests, characterise the exceptional hospitality offered by the Lodges of New Zealand.

The New Zealand Lodge Association has been a longtime client of ours. The Association members decided it was time for a complete rebrand with a focus on web marketing to increase the visibility of the NZLA website, directed towards Google searches.

The website had not been changed for several years, hence needed revising to reflect Google’s current relevance criteria. Also the overall branded seem to lack a uniqueness and didn’t reflect of goals and values of the Lodge Association.

We were stoked to be awarded this project as we felt we understood the goals of the association and could also offer some real innovation using the vast potential of Drupal to bring together a stunning website solution.

The key issues for the project were neatly divided into smaller project which included;

Rebranding – to create a new logo – but also identify the over broad vision for the Lodge Association.

Web marketing and relevance to current Google searches. What were the high value searches the association were missing in the current website – and what can be done to present a website which is relevant, and targeted to the ideals of their audiences.

The plan was to build the majority of the website content from information built around each Lodge. Where was it located? What activities and experiences are offered? What were the many ways a visitor would choose to select a Lodge?

Finally, what technologies needed to be in place to execute a website solution to bring it all together? This involved planning not only a site structure, but also the actual layouts for the many different page types and clarifying how we would layout the custom admin pages to push all of this information to the various parts of the website with one click.

This was to huge project which challenged our abilities and I think took us to a whole new level. The finished website is a masterpiece. It brings together a number of highly custom page views with multiple sorting orders, dynamic content is displayed in a number of various places.

The Lodges of New Zealand project brought together;

• Logo design
• Website marketing & strategy
• Custom Drupal development
• Custom page types
• Dynamic content views
• Random lodges featured on the homepage
• Interactive maps

A custom website development masterpiece powered by Drupal – Richard’s Pièce de Résistance!

Client: Lodges of New Zealand
Website: www.lodgesofnz.co.nz