Our customers with online stores built on Magento eCommerce we have often asked about the built-in cross-promotion features for Related products, Up-sells, and Cross-sells…

There are three types of product relations in Magento: Related Products, Up-sell and Cross-sell Products.

When viewing a product, Related products appear in the product info page as well, in the right column. Related products are meant to be purchased in addition to the item the customer is viewing.

For example if you are viewing the mocka ‘Aspiring Cot’ a related product is the ‘Inner-sprung cot mattress’ as the two products are ideally purchased together.

Upsells for this product are items that your customers would ideally buy instead of the product they’re viewing. They might be better quality, produce a higher profit margin, be more popular, etc. These appear on the product info page.

For example, if you are browsing the Dean Hawkins ‘Sterling Silver and Paua Tree Pendant’ an upsell product would be the ‘Sterling Silver Paua Hoop Earrings’ which have a higher value.

Finally, Cross-sell items appear in the shopping cart. When a customer navigates to the shopping cart, the cross-sells block displays a selection of items marked as cross-sells to the items already in the cart. They’re a bit like impulse buys – like displaying magazines and lollies at the checkout in supermarkets.

As a store owner we encourage you to explore your product range to see if there are cases where you could use this fantastic feature of Magento eCommerce to ensure the best opportunity to offer the right product to your customers.

If you are not already using Magento eCommerce to manage your online store speak to us about our packaged Enterprise eCommerce Solution using Magento to get your shop online.