NewZealandStories.com is the official website for the iconic New Zealand book Whitebaiters Never Lie by photographers Anita Peters and Murray Hedwig.

The book Whitebaiters Never Lie documents and celebrates the characters who catch that most-prized Kiwi food – the whitebait. Whitebaiters are a breed apart, and photographers Anita Peters and Murray Hedwig spent over three years travelling the country talking to and photographing New Zealanders about their passion, and documenting the uniquely Kiwi lifestyle that surround it.

We were privileged to be invited by Murray and Anita to develop an eCommerce store where people can buy iconic New Zealand photos and prints from the book Whitebaiters Never Lie.

Built using the powerful Magento eCommerce platform, NewZealandStories.com is an online New Zealand Photo Library which currently features over 2,000 individual whitebaiting photos and images from many of New Zealand’s major whitebaiting rivers. Photos have been categorised by region and river name and can be purchased via a secure payment gateway.

The website offers a number of purchasing options with photographic prints up to 760mm x 480mm. Larger panoramic canvass are also available.

NewZealandStories.com is intended to become a library of New Zealand photos and images featuring classic Kiwi pastimes including whitebaiting, hunting, living in the wild, Kiwi characters and other images that capture our unique New Zealand culture.

Client: Whitebaiters Never Lie (Anita Peters and Murray Hedwig)
Website: NewZealandStories.com