Dave Sewell provides expert sales training and support for retail and small businesses. We really enjoyed meeting Dave and after only a brief conversation, we got an insight to the quality of knowledge and information Dave had which could be used to build his online visibility.

This is a website development story I have been really looking forward to sharing. In many ways this typifies just what it is that makes working with Meta Solutions different.

We were first contacted by Dave Sewell by an email from our website. Dave’s request was simple – “I am looking for someone to design a website for me. It’s not a large web site and I think it will be fairly simple to create. Can someone give me a call to discuss this further. Kindest Regards Dave”…

So of course I picked up the phone to have a chat with Dave and get a feel for what he was looking for. The conversation was easy and we arranged a time to meet where he could tell me more about his requirements for a website.

Dave was looking for an online resume where he could feature his industry experience and qualifications to top-tier employers – somewhat like LinkedIn (of course I suggested he should be using this anyway).

As a long-time Sales Team Manager, Dave had a wealth of real-world experience and knowledge just waiting to be shared with the world. Dave is a gifted speaker and just listening to him was an insight. I immediately suggested he should seriously consider starting his own Sales Coaching Consultancy aimed towards small to medium businesses. All he needed was a platform to voice his ideas and insights and in doing so would attract businesses searching for answers online.

..And this is where the magic happened… Dave told me that every other web company he had seen had just sold him ‘the standard package’ – nobody took time to really listen to his requirements or even consider the potential for a new business opportunity here.

Dave went away and thought about our suggestion and came back the next day with a newfound vigor to get this thing started. Dave was in business!

A fresh new logo design and Dave Sewell – Sales Training is born!

This was one of those magic customers where the values and expectations lined up and the whole process was easy. Not only that – Dave gave us loads of creative freedom to really drive the project, and come up with his branding.

Now as we often have discussed, a key web marketing strategy is to have a Content Management System (CMS) where you can create new pages, posts, articles and case studies. In the world of search engines, “Content is King”, and the more pages and posts you can publish increases your chances to be found in search engines for related searches.

Dave Sewell is truly a natural blogger! Before we had even designed his custom wordpress theme, he had a dozen blog posts ready for us to load into the cms! It can really be an advantage if you are able communicate on the same level as your audience – build a relationship with them, write in everyday language and become someone they can identify with by discussing challenges which they may relate to (Dave certainly has this covered). This not only helps you to be found online, it also keeps you relevant, and builds a relationship with your regular followers.

We continued building on Daves’ web marketing strategy by introducing him to Twitter (ideal for micro-blogging and status updates) and creating an opportunity to grow his online Social Networks by integrating his LinkedIn and displaying his latest ‘Tweets’ from Twitter.

At Meta Solutions our expertise goes beyond simply building a website – we can help you to clarify your business goals – or even help you with that first step to starting a new business!

Client: Dave Sewell – Training and support for Retail and Small Business
Website: www.davesewell.co.nz